Facebook Pixel is a piece of code that you place on your website in order to get more insights on how your Social Media strategy is working, and to "unlock" some extra possibilities for your advertising on Facebook.
With the Facebook Pixel you’ll be able to:
- target people on Facebook that visited a specific page on your website, or have taken a specific action;
- create a Lookalike Audience and target people similar to those with certain behaviour on your website, reaching out to more potential clients;
- setup an automated bidding to reach people who are likely to convert on your website;
- see what happened on your website as a direct result of your Facebook ads.
All things considered, while you can run campaigns on Facebook without the Pixel, you will be much better informed about its results if you choose to use it.
For more information, bespoke strategies and efficient digital marketing solutions, just contact the Clarity’s girls through info@yourdigitalclarity.com or visit our website at www.yourdigitalclarity.com.
