We talked about blogging before and gave you a list of reasons that could justify not doing it, remember?
Well, but what if you should? What if to blog is actually a verb you should be using?
Ok, let’s then look at the yeses on why to start a blog:
1. Self-promotion and new opportunities – are you an expert in what you do or sell? Good! Then tell the world about it! Promote yourself and your business by showing off your knowledge and expertise on subjects relevant to your clients, so that the existing ones keep coming back and the potential ones find you. Plus, we human beings tend to trust people who “know what they are talking about”. And building trust amongst users that don’t know you, across this World Wide Web, is never an easy task; so helping, sharing and assisting them before they actually “get to you” is a great way to do it.
2. Blogs can be a powerful SEO tool – if you’re think that by writinging a few blog articles with lots of keywords in them, you’ll immediately become an SEO master and rank on the first place of Google’s search results pages for all queries related to your business, think again. That will not happen.
However, a carefully constructed blog with well thought out and relevant content, combined with a proper social media strategy will definitely go a long way.
Creating a blog gives your website more pages that can be indexed and therefore found in the search results, which, in turn, will give more of your keywords the chance to rank higher. Don’t go overboard with the keywords though; use them as starting points for your blog’s topics but don’t try to stuff as many as you can into your copy as it will work against you, both from Google’s point of view and the users’.
3. Blogs improve your communication (and argumentation!) skills – blogging obviously impacts highly on your writing skills and with time, they’ll improve. And since writing is a way of communicating, this improvement will rub off into all its other forms, thus improving your overall communication skills. And communicating is essential for anyone with a business, right? Since the more you write, the easier it becomes, you will feel more and more confident, which consequently will also improve your argumentation skills (beautiful isn’t it?!).
On the other hand, because you’re spreading your information and knowledge through blogging, you can actually help other people with specific problems, which will, not only help grow your business, but also make you feel good as an individual (as your body is stimulated to produce one (or all!) of the four so-called “happiness hormones” – endorphin, serotonin, dopamine and oxytocin – that in turn will boost up your confidence once again!).
4. Google loves blogs – it’s true! Why? Well, because for Google it’s all about the users – they need to keep coming back and that won’t happen if it doesn’t deliver them good results to their queries. Google therefore relies on written content (we’ve told you before that Google, though being very smart and getting more and more intelligent by the day, does not understand images at all). By creating a blog you have the perfect opportunity to “offer” Google that content, without having to add more text to the existing pages of your website (unlike Google, most users tend to be discouraged when they see a large amount of text in a “regular webpage”... unless it’s really good, relevant content, but this is something for another time!).
Show Google you love him too by giving your website a little bit of love and care every so often, for there’s nothing Google likes more than websites with fresh, regularly updated content.
So, now you have all the info at your disposal, you need to analyse the yeses and the noes and figure out if you want “to blog, or not to blog”. And do let us know what you decide!
For more information, bespoke strategies and efficient digital marketing solutions, just contact the Clarity’s girls through info@yourdigitalclarity.com or visit our website at www.yourdigitalclarity.com.
