Avalon, a leading provider of pre-paid funeral plans, has appointed experienced marketer, Chris Millington, as head of marketing.
With expertise in the over 50s market, Millington will build on Avalon’s continued growth. He brings specialist skills in devising and executing multi-channel marketing plans and implementing successful lead generation programmes.
Millington has over 17 years’ experience in marketing. He was part of the launch team at MBNA Business, before leading the marketing operation at consumer payments network, Payzone. Most recently, he was responsible for lead generation at over 55s specialist, Key Retirement. Here, he delivered sustainable and profitable business growth over five years, enabling the business to raise substantial private equity funding.
Speaking about the appointment, Avalon CEO, Steve Chambers said: “Chris’s record speaks for itself. He’s an extremely talented marketing professional who has delivered results everywhere he has been. Avalon is continuing to grow and Chris’s appointment strengthens our position as a first-class funeral planning provider.”
Millington commented: “Having worked both client and agency-side, it’s great to be joining Avalon as head of marketing. The company tackles the real concern in this country over rising funeral costs. As a result, its growth over the past few years has been exceptional. To help take Avalon even further is an exciting prospect.”
Avalon funeral plans protect customers from rising funeral costs and the worry of arranging a funeral when the time comes. Avalon has three comprehensive funeral plan packages available in the UK- Balmoral, Highgrove and Windsor Way.
For further information, visit www.avalonfuneralplans.co.uk.
