Estoril Sol, SGPS, has chosen Novomatic's NOVOVISION casino management system to spearhead a major modernization of its gaming operations in Portugal. Following a rigorous selection process, the system was first implemented at Casino Lisboa in November 2024, with plans to extend it to Casino Estoril in early 2025.
While this marks a monumental move to improving experiences in land-based casinos, many gamblers prefer online casinos as various of these platforms do not have to abide by the same KYC procedures that land-based casinos do.
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Customer satisfaction, operational efficiency, and convenience for guests were key factors in Estoril Sol’s decision to adopt NOVOVISION. Originally designed for Novomatic’s internal use, the system has gained widespread acclaim for its advanced technology and comprehensive solutions. It streamlines all aspects of casino operations, combining security with improved efficiency and profitability. By embracing this cutting-edge system, Estoril Sol underscores its commitment to maintaining a leading position in Portugal's gaming sector.
At Casino Lisboa, the deployment of NOVOVISION was tailored to meet Estoril Sol’s unique needs. Over the course of three weeks, the system was integrated seamlessly while the casino remained fully operational. The system now manages the entire gaming floor, including 634 electronic gaming machines and 27 live tables equipped with biometric features like facial recognition and player tracking.
A key innovation introduced is the single wallet system, which simplifies gameplay while enhancing loyalty programs and managing promotional points. This feature benefits both players and the casino by providing real-time data for player tracking and accounting.
NOVOVISION places a strong emphasis on guest interaction. Visitors entering the casino register via NOVOVISION Self-Registration Terminals or at designated desks, ensuring compliance with KYC and GDPR requirements. Guests can opt for biometric registration through facial scans or fingerprints or use QR code-based access, offering a secure yet seamless entry process.
The system also includes integrated marketing and loyalty tools designed to boost player engagement. Through dedicated promotional features, guests can earn rewards, while casino staff leverage NOVOVISION’s business intelligence tools and its intuitive smart staff app to optimize operations.
Thanks to its modular design, NOVOVISION ensures all components work harmoniously to provide a personalized, efficient gaming experience. Its implementation was made possible through close collaboration between Novomatic, Estoril Sol, and Diverstock Entertainment, a trusted partner in Portugal. This teamwork enabled a smooth transition with minimal disruption.
With NOVOVISION, Estoril Sol is redefining its approach to gaming and customer interaction. The advanced system positions the company as a technological trailblazer in Portugal’s casino industry, offering guests an innovative, secure, and user-friendly experience. This move represents a significant step forward in aligning Estoril Sol’s operations with the evolving demands of modern gaming.