The Algarve Tourism Association starts its annual promotion of the region to the Dutch market by taking space at the tourism fair in Vakantiebeurs, Utrecht from 14 to 19 January.
The ATA’s presence "falls within the scope of the promotional strategy set for the year 2014 whose guidelines mean we will be present to promote the Algarve at tourism and trade fairs for strategic markets for the region."
The Algarve will be on show at a shared stand with Portugal Tourism and will promote traditional Sun & Sea holidays and out of season Nature holidays which are very popular with the Dutch market. Several associated Algarve tourism companies will have their offerings on display on the same stand.
The association claims that the Algarve region is a top destination for the Dutch who represent a share of 66% of overnight stays nationally in 2013 to September, "which is why we go to this show every year.”
