The Algarve Wine Commission will be supplying wine from specially branded vans at many of the region’s beaches during the first two weeks of August.
The Commission is running its ‘Summer Sunset 2018’ initiative at 11 beaches and also will be at the Portimão Sardine Festival.
This is the second year that the Commission has been promoting its products to thirsty end-of-the-day beach-goers just before many get into their vehicles to drive home or back to their holiday accommodation.
The Commission says that, "the bilingual factor is very important because there are many foreign tourists on the region’s beaches,” the aim being to get them to taste the region’s wines, alongside the “many Portuguese from all over the world that also choose the Algarve for their holidays.”
The 2018 promotion runs for 15 days, up on last year’s five which only covered five beaches, not 11 this year between Lagos and Vila Real de Santo António.
Carlos Gracias, president of the Commission, explains that, "this increase in locations is due to the success of the 2017 initiative, when the demand and the impact of the offer exceeded our expectations. This motivated us to go further and try to cover practically the entire Algarve coast.”
The special wine outlets will be parked near the beaches from August 1st to 15th, from 4:00 p.m. to 9:00 p.m..
