Ryanair, running scared of falling sales, is to cut charges for baggage check-in and will allow a 24 hour period of grace to rectify booking errors.
Passengers will also be able to board with a second carry-on bag, a small ladies’ handbag or airport shopping bag.
The boarding card reissue charge will be at long last brought down to a slightly more reasonable £15 from a whopping £70 as long as the passenger had already checked in online.
Standard airport bag fees will fall from £60 to £30 at the "bag drop" desk.
The 24-hour grace period will allow a passenger to correct spelling mistakes, names or destination errors on the original booking.
Fly before 8am or after 9pm, and Ryanair will refrain from making marketing announcements, such as pushing scratch cards.
The airline’s chief executive said the new package of “customer services improvements” showed how it was “actively listening and responding” to customers.
Changes are to come into effect on November 1.
In September the airline issued a shock profit warning and shareholders at its annual general meeting said the operation was far too "macho". Mr O'Leary admitted something had to change.
It also got a surprise from easyJet which is on course to make more money this year than Ryanair, despite having higher ticket prices but not humiliating its passengers.
Ryanair is trying to gain momentum and has announced “plans to grow from 80m to 110m customers per annum over the next five years”.
