Reinventing itself as a coffee shop has caused Brits to flock to Greggs, preferring it over Starbucks.
The bakery chain ranked highest for value in a national poll of 4,500 people, coming second on friendliness of staff, speed of service and store cleanliness.
Greggs outstripped Caffè Nero, Costa and Starbucks. Top position in the poll was scored by Pret A Manger.
Greggs is undergoing a transformation from seller of pasties and sausage rolls to purveyor of coffee and cakes. It will also introduce a range of healthier sandwiches and provide seating in its shops.
The effort has so far turned around a loss in 2013 into growth of 4.5% in 2014.
The company reports that coffee was its fastest growing product category.
The UK has the lowest consumption of coffee per capita in Europe, although people are increasingly switching to coffee shops for socialising.
The survey, conducted by Market Force Information, found that consumers were more likely to have gone to a coffee shop more than 10 times in the last three months. Visits to a restaurant during that period were likely to have been once or twice, while going to the pub was likely to have two or three times.
