Lidl’s recent £10 million purchase of a new headquarters in London has been taken as a further signal of its intent to push its success in the UK.
It will build a 220,000 sq ft premises on five acres close to Tolworth rail station in west London and leaving Wimbledon behind in 2018.
Capacity for the building is more than 750 people, double that of its current HQ.
Its CEO said Lidl plans to double its size in the UK by opening 1,500 shops.
Ronny Gottschlich said last year’s barrier breaking £4 billion was “phenomenal”.
He also said that Lidl has distributed around £30m worth of British cheese and £100m of Scottish whisky to Lidl stores in Europe.
Mr Gottschlich said: "We are firmly committed to helping boost the British economy by sourcing from the UK and continuing to create new jobs for local people. We’re a smart and adaptable business and, after our most successful year yet, we’re investing back into the business and into our employees.
"That way, we can ensure that we have the solid foundations we need to continue to serve our ever growing customer base who have, quite rightfully, come to expect the very best from us. Our intention is to consistently surprise our customers and continually exceed their expectations.”
Lidl, along with its rival Aldi, has succeeded in luring countless consumers away from the traditional retailers and sent all of the ‘big four’ – Tesco, Sainsbury’s, Morrison and Asda – into tail spins.
