Portugal is six from the bottom of the European league for customers buying on line.
According to the latest retail figures from Eurostat only 35% of internet users in the country shopped online last year, compared to a European average of 59%.
The highest percentages for online shopping were the United Kingdom at 82%, Denmark and Sweden at 79% while the lowest was found in Romania at 11%, Bulgaria at 17%, and Estonia and Italy at 29% each.
For online purchase of food and groceries, Portugal is approaching European norms, increasing from 4% to 7% between 2008 and 2012 against a EU increased from 6% to 9%.