A 28-year-old British man died early on Tuesday at holiday apartments in Albufeira after he fell from a fifth floor balcony.
Alexander Williams was on holiday in the Algarve with two friends and his death is being treated as a tragic accident.
One of the friends is said to be the Sky Sports News presenter Tom White.
The alert was given by the Janelas do Mar hotel receptionist at about 04:00 after she heard a noise outside the building and found a body.
Rescue service teams rushed to the serviced apartment block in the centre of the busy tourist city but were unable to help the man who was pronounced dead at the scene. His friends say they were asleep at the time of the fall.
The body was taken to the Institute of Forensic Medicine for an autopsy to be performed and a routine investigation has been started by the Judicial Police.