It's certainly possible, with a fun, heartwarming Christmas ad that will appeal to both the young and the old.
This year's commercial is certainly a bold departure from last year's sombre tone. Once again, tying its campaign to a good cause (on this occasion, Save the Children, which is hoping to improve child literacy across the UK under its Read On, Get On initiative), like many brands this year, Sainsbury's has decided to take a much more light-hearted approach to its festive message.