As a website owner in 2023, your main concern should be to create an effective online presence that appeals to customers and prospects alike. Unfortunately, there are some common mistakes you can make with your website that could prove costly in both time and money.
In this blog post, we'll explore the worst mistakes website owners can make in 2023, so you can avoid them from the start! Whether you’re just starting or need a refresher on these topics, keep reading as we cover everything from SEO optimization errors to security risks.
Not Performing Maintenance
The first massive mistake on this list that website owners should avoid in 2023 is not performing regular site maintenance. Even though websites aren’t physical things and don’t deteriorate physically, this doesn’t mean that they don’t require regular maintenance to operate at optimum performance.
Without the proper maintenance and upkeep provided by professional agencies such as Figment Agency, not only can websites not keep up with current technologies, but they may not offer their users the best experience possible. Content not optimized for mobile viewing could lead to a loss in traffic and user engagement, while not regularly checking metrics such as conversion rates and load times can let website owners fall behind their competitors without knowing it.
Not Localizing Properly
Localizing your website is your best option if you want to expand to different markets. However, many websites fail to yield their expected traffic because they have failed to localize their website, such as making the content relatable to their target market and integrating multilingual SEO to make the website more visible in the SERPs.
Besides the lack of research and multilingual SEO, many multilingual websites rely on automated translations, which are helpful but aren’t a hundred percent accurate. These technologies don’t have the cultural nuances that would make the website engaging to its target users. Not only that, but website localization goes beyond translation as it requires having a clear understanding of the target market’s visual and non-verbal that are culturally bound. So if you want to ensure that your localized website will attract your target international users, you might want to consider working with experts. These are just websites where you can hire a native translator or translation company: tomedes.com and translationdirectory.com.
Not Creating Targeted Content
Another big mistake that website owners can make in 2023 that they should avoid is not creating targeted content. If you haven’t been performing SEO for any length of time, you have most likely read somewhere that content is king. As a result, many website owners begin spamming content for their websites, thinking that this will improve their ranking.
However, what you might not know is that creating any content is not as good as creating targeted content. If the content you are creating is not relevant to your site, you won’t improve in the rankings, and you won’t begin gaining organic traffic. Instead, you should do keyword research to find out what your audience is searching for and create content for each of the consumer stages.
Undervaluing the Importance of Links
Of all the mistakes that website owners can make in 2023, undervaluing the importance of link building is probably one of the biggest. The reason for this is that many website owners might assume that they can improve their rankings by simply creating content or by taking to social media.
Unfortunately, this is not the case, and you need to develop a link-building strategy if you want to improve. This is because one of the most influential aspects that won’t determine your ranking is the authority that your domain carries. One of the only ways to improve your domain authority would be by having your website linked to other content that is not your own.
Buying Into Flash SEO Tactics
Much like undervaluing the importance of links, the biggest mistake that you could make in 2023 would be buying into flash SEO tactics. What are these? These are tactics that will promise increased growth over a short period of time. However, the problem with these tactics is that, while they do help increase the growth of your website dramatically, they are not sustainable and could very well have negative long-term consequences.
For example, on the topic of links, many websites are called link farms. These sites promise to increase your domain authority if you pay them a certain amount of money to leave a link for your website on their site.
Not Optimizing for Mobile Users
Finally, the last mistake that a website owner can make in 2023, would be not optimizing their website for mobile users. Did you know that last year, more than half of the website traffic in the world was created by mobile users?
In other words, this means that a large percentage of your audience is using mobile devices. If you are not creating content or optimizing your website for mobile users, it means that you are negating a large portion of the traffic. More importantly, Google is rewarding websites that optimize their sites for mobile users since they understand the importance of doing so.
