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UX and UI Trends that are Shaping Digital Platforms in 2024

UX and UI Trends that are Shaping Digital Platforms in 2024Developers are continually pushing boundaries, incorporating new technology along with innovative approaches in an attempt to enhance user experience. If you want your business to be ahead of the curve then here are some of the top UX and UI trends that are shaping the digital world in 2024. 

Bright Colour Palettes and Accessibility

2024 is seeing the end of minimalism. Gone are subdued tones and muted colors, as designers opt for bold combinations with a focus on vibrancy. Bright color palettes help to capture attention while ensuring that the interface as a whole is engaging. If you play online casino at Paddy Power Games, you will see a good example of how bold colors can be used without being overwhelming. The bright graphics are broken up with plenty of white space, with interactive elements that help everything pop a little bit more. Promotional banners are also used to showcase offers, showing that it's possible to use bright and vivid designs across the board, rather than using them selectively for individual elements.

UX and UI TrendsDesigners are also putting a bigger focus on accessibility. The bright bold color schemes that are being utilized are now being embraced across both mobile and desktop, with websites being more responsive overall. With the rise in popularity of tablets and phone screens changing size, bold designs have to accommodate accessibility to be successful, so these two trends are very much connected in terms of  UX.  

AI Utilization in Design and Cross-Platform Recommendations

Artificial intelligence is now an integral part of UX and UI design. It offers a predictive and personalized user experience. You also have machine learning, which helps to analyze user interactions. This enables designers to create interfaces that help to adapt and evolve based on user behavior. Amazon is an example of a company that uses AI to create a more personalized experience. This includes showcasing review highlights that may appeal to a particular demographic and even creating more engaging advertisements that cater to segmented audiences. 

Going into 2024, users are now expecting a much more personalized experience overall, and AI is helping to make all of that happen. As mentioned above, people are using more devices to access content, and with personalization being so important, this is having an impact on UX and UI. When a user browses a site using their phone, they may get a set number of recommendations based on their viewing habits. When that same user logs onto their account on a desktop, the recommendations are still there, as data is collected across multiple devices. AI has a major part to play here, as it helps to process this monumental amount of information across numerous devices to provide a seamless experience, regardless of where the person in question is browsing from.

Voice-to-text also connects to this. People may use voice-to-text to make searches on their phone for items, with advanced processing needed to not only understand terms but to also provide accurate results. This data is then documented and used across desktops and other devices. Even though these devices don’t usually accommodate voice-to-text support, AI can help the data to be processed so it can still be used to provide a more personal experience.

Trends like this are shaping the sector, as designers rush to adopt them in an attempt to improve UX and UI for the future.


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