Via Algarviana celebrates the 12th anniversary of its inauguration on May 29th, and so presents three new promotional videos on Via Algarviana’s social media and website.
The collection of three individual videos weave a single story: Via Algarviana is a complete experience, a way to discover the sparsely populated territories of the Algarve by this network of walking paths, from inland to the coast, and with an offer ranging different audiences.
Each of the videos showcases different kind of walking paths. The 12 Short Distance Paths complementary to Via Algarviana, 9 Connections to Via Algarviana and Long Distance Path GR13-Via Algarviana (this video will be available HERE from May 29th at 11.30am) are in highlight. The characters in the videos set out to discover the territory, getting to know the rural villages, the flavours and traditions of the local people, as well as the beauty of the vegetation, birds and other species of fauna, creating a natural and human landscape that everyone will keep a memory of. These memories are shared between the various actors, as they all intersect along the routes.
The videos, developed by the Algarve producer RecapU, were specially designed for promotion by social media and digital channels and well as by Via Algarviana’s institutional partners, appealing to Nature Tourism active holidays, in the Walking and Cycling segments. The videos, each one with a duration less than 2 minutes, are available in two languages, Portuguese and English, in order to reach national and international audiences.
These videos are part of the “Via Algarviana – (Des)envolvendo o Interior do Algarve” project, developed by the Almargem Association, entity that manages Via Algarviana, and funded by Turismo de Portugal in the scope of the “Linha de Apoio à Valorização Turística do Interior” under the “Valorizar” Programme. The audio guide was developed in partnership with the Municipal Councils of Albufeira, Alcoutim, Aljezur, Castro Marim, Lagoa, Lagos, Loulé, Monchique, Portimão, São Brás de Alportel, Silves, Tavira and Vila do Bispo.
Although the summer season is not the most suitable for walking, Almargem aims, with these new promotional materials, to launch these teasers to the public under the motto “It is time to return”. It’s time to dream and to plan the return to the paths of the Via Algarviana. This information aims to promote the kick-off of bookings for the next hiking season, in order to boost the local economy and responsible tourism.
About GR13 - Via Algarviana:
The GR13 - E9 “Via Algarviana” connects Alcoutim to Cabo de São Vicente, in an extension of about 300 kilometers across Low Density territories. Via Algarviana, at this moment, in addition to its main axis, has a large network of complementary products, thus encompassing 13 municipalities in the Algarve (Albufeira, Alcoutim, Aljezur, Castro Marim, Lagoa, Lagos, Loulé, Monchique, Portimão, São Brás de Alportel, Silves, Tavira and Vila do Bispo).
The Via Algarviana project has contributed to the development of a network of walking routes in the Algarve, duly signposted and disseminated, and has carried out the mission of promoting the heritagenatural and cultural nature of the Algarve interior, with the boosting of accommodation and catering services, taking more and more visitors to the “Território Via Algarviana”, located in the interior of the Algarve.
