Investing in digital marketing, or any kind of marketing for that matter, always has an end-goal, for a certain target audience, in sight: leads, clients, sales, revenue, net income… It doesn’t matter which objective you are chasing with each exact campaign – it might even be something as difficult to put a price tag on as your online reputation, or the strength of your brand – but, at the end of the day, what really matters to every business owner is “what is my return on the investment, how much income have I generated?”. And for most businesses, this means concentrating on sales.

Payroll management is an essential part of running any business. Generally speaking, payroll is a very complicated process that only gets more complicated as you go from a larger scale (federal laws) to a smaller scale (state & local laws). While it’s probably best to leave the actual payroll management to a designated payroll specialist (or your choice of payroll software), that doesn’t mean as the owner you shouldn’t know a thing or two yourself! Here are five important payroll components worth learning about.

As a business, your brand image is everything. It tells your audience who you are, what your purpose is, and why you are a company they should want to shop with. Forming a strong brand image isn’t simple, though, as there are multiple actions you must take to ensure your brand is both well-known and regarded in a positive light. 

Social Media ads are a tempting opportunity for any business owner – advanced targeting options and relatively low costs (when compared to many other channels) make it almost impossible to resist the urge ‘to test’ things around. And whilst creating a campaign on Facebook, after a while, may seem like a can-do task, it is still important to make sure your Facebook Ads performance is optimised, bringing you good results and not just ‘dripping money away’. Especially now that the budgets are a little tighter than usual.

Google Ads is not the easiest platform to use, especially if you are a beginner. There are plenty of settings and options. And though making mistakes is not a great thing in general, failing to do things right with some of the settings will not cause you major harm, whilst with others can negatively influence your Google Ads performance big time.

First of all, you need to be aware that the beautiful images you see on giveaways on social media and the clear instructions of these hobbies, in which we have all participated here and there, do not appear there (whether on Instagram, Facebook, or both) out of the blue, with no work whatsoever.

When we think of Facebook, Instagram, LinkedIn, Twitter or any other social media, as individuals, we think of photos, videos, news, friends, etc. But as entrepreneurs, small business owners, the first thing that comes to our minds is: audience.

When working in a manufacturing business, it can be hard to stick out in the crowd, especially when it is such a crowded field. Nonetheless, there are a variety of ways that your business can be improved through a variety of simple and clever ideas.