La Rose, one of the most recognised and emblematic brands from the Algarve’s proud tradition of pioneers in the fish canning industry, is being relaunched by Ramirez & Cª, the oldest cannery company still in operation.
"Despite having been withdrawn from the market 40 years ago the brand continues to display a range of reasons why we had a rethink and are to bring it back to the market," said Manuel Ramirez, manager of the canning company.