Facebook allows people to have a (personal) profile and then, from it, if they want to, create a page for their business, institution, or even an artist or public figure page, if that is the case.

Google never sleeps… Literally! Its robots are constantly browsing millions of web pages, and its algorithms work all the time ranking those pages, in order to give you the best answer possible to any question that might come to your mind. On top of this nonstop mode, Google is constantly updating its algorithms, which are becoming smarter and smarter, and better and better in understanding, not only written content on our websites, but also our ideas and feelings behind the questions we type into google.com.

Have you ever felt extra inspired and motivated at the beginning of the year? Well, who hasn’t? Around New Year time, we all tend to make resolutions. We become very inspired, new ideas come to mind, and we feel extremely motivated (at least during the first week or two!). So filled with those warm feelings, we come back to work and start to look for ways to act on the resolutions we’ve chosen to pursue.

Millions of people talk about artificial intelligence (AI) to simplify above all bureaucratic tasks.

Adding a new page to your website is quite exciting – you´ve put your heart and soul into that page, prepared the content, prepared the layout, and, finally, it is out there in the world. Do you think your work is done, and that now the traffic from Google will start pouring into your website and the sales will skyrocket?

To start off this discussion, it’s probably important to understand what copywriting really is, as there still seems to be some confusion between it and writing. Shirley Polykoff – one of the great advertising minds of the XX century and pioneer advertising woman – has probably said it best – “Copy is a direct conversation with the consumer”.

If you ever tried to learn anything about SEO, you’ve probably noticed that it sometimes seems that it is all about links. You need more links, you need better links, you need diverse links... Links, links, links.

Do you know that old saying “the road to hell is paved with good intentions”? Surely you've used it a few times, but do you know what it means? Roughly, it says that having good ideas, dreams, or plans is not enough for something to happen. It is necessary to do, to act (with all the effort, work and risk that might imply) to achieve something, to be ‘successful’.