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'Google - my business tips' - by Clarity

Google My Business tips by ClarityHere are a few things you might not know about Google My Business categories and that are definitely helpful if you want to get more digital exposure for your business using Google’s free set of tools:

1. Google My Business categories are not static. Google constantly adds, removes and changes the names of the categories. So, you'd better be on the lookout for that, in order for your business to always fall under the correct one, which is, of course, the one your clients are searching for.

2. New, recently added categories, can give you some boost in local ratings, until more businesses start to use them. You need to get ahead of them and take advantage of that initial exposure while you can.

3. Categories you see in your Google My Business dashboard might appear with slightly different wording to other people in search results, as category names in the same language vary in different countries. Be aware of who your potential clients are and choose accordingly.

4. The primary category choice is crucial, as the primary category has the most ranking power. Don’t be afraid to make a choice, but choose wisely. And remember no one knows your business and your clients better than you!

For more information, bespoke strategies and efficient digital marketing solutions, just contact the Clarity’s girls through info@yourdigitalclarity.com or visit our website at www.yourdigitalclarity.com.

 

Google Ads tips by Clarity

Google Ads tips by ClarityYour Google Ads campaign has a low CTR?

Of course, there are a number of ways to improve it, but here is one of the easiest fixes that can help you increase your CTR quickly.

Message to the PM. "Sack your Minister now!"

TrainOldMr Prime Minister, 52% of voters chose NABO in recent elections: N-ot valid, A-bstention, B-ranco (nothing), O-ther (less than 1%).

In 2019 they will elect extremists, as in Germany, Sweden and Hungary. This will bring us chaos, with unstable governments. The center-right equals the center-left, extremes demand stupid laws in order to approve a budget or anything basic for the country. Your ministers make mistakes.

Hydroponics for export

HydroponicsjackSmallIn Northern Europe, mainly in the Netherlands, Scandinavia and Northern Germany, the consumer pays more to have healthy horticultural quality - a niche that Portugal could explore better.

We have few good examples in Portugal. Horta d'Agua sells live vegetables with roots fed with natural products. It combines state-of-the-art technology with good agricultural practices and sells ten types of green and purple lettuce, including lollo rosso, lixa roxa and smooth as well as chard, greens, watercress and aromatic herbs such as basil, mint and arugula.

Has Portugal’s excessive 'Turnover Tax' blocked its gambling market’s growth?

pokerIt has been a little over three years now since Portugal adopted its new gambling law, obligating interested remote gambling operators to obtain a license from the local regulator Serviço de Regulação e Inspeção de Jogos (SRIJ), and it has been nearly two years since the first online gambling license was issued.

Betclic, a brand of French gambling group Betclic Everest Group, was the first to receive a license from the Portuguese regulator.

Technology: a new opportunity for the Algarve

fibreopticThe recent announcement of a Brazilian startup that chose Faro to set up a Research Center and the Production Unit for Europe, already counting on the support of the University and the Municipality, is a sign that the Algarve has the necessary conditions to position itself and captivate technology-based companies.

Stephen Hawking: an enabled spirit

StevenHawkingA year or two ago I went to see `The Theory of Everything`, the beautiful film about the life of Stephen Hawking, the Cambridge University physicist who died this week aged 76.
 
Before going I had been apprehensive that a film about a man in a wheel chair might be, well a little depressing. I was wrong. Eddie Redmayne is an outstanding actor with a Daniel Day-Lewis like ability to `inhabit` his character. But above all what a character, what an inspiring life Hawking had!

WhatsApp will not work on many smartphones after December 31st

whatsappThe clock is ticking for some mobile platforms when it comes to WhatsApp updates. The Facebook-owned instant messaging app will end support for some smartphone platforms by the end of 2017. The company announced the news on its official website.

The popular messaging app will end support for operating systems from BlackBerry, Microsoft Windows and Nokia. According to WhatsApp's blog on devices nearing end-of-life timelines, users of BlackBerry OS and BlackBerry 10; Windows Phone 8.0 and older devices; and Nokia S40 will not be able to use WhatsApp properly after after December 31, 2017.